r u r a l r e c e a t i o n launched the Jaywick Tourist Board at www.jaywicked.org in 2008 – check out our audio tour read by the people of Jaywick, internet tours of the village and its surroundings.
Jaywick is a holiday town of chalets sited right next to it better known sister Clacton. Populated by East Enders seeking a slice of the good life by the beach it has always been an Arcadia for people fleeing from London. It has always been a unique place and community, threatened by flooding from the North Sea and being looked down on by authority but responding with stoicism and an indomitable sense of community. However there is no doubt that from its heyday in the first half of the 20th century it has been the victim of changing tourism trends, an influx of economic migrants and is now the 3rd most economically deprived ward in the UK, making it a place with a unique set of challenges for the future.
The Jaywick Tourist Board responds to this with a new type of tourism that asks the questions: is sustainable tourism an oxymoron and can the objects of the tourist gaze be in control of how they are perceived, now and in the future ?
The Jaywick Tourist Board is part of Arcadia Revisited, a collaborative arts project by artists David Cotterrell and Alex Murdin, commissioned by LANS, which aims to explore the ‘essence’ of Jaywick – the social, cultural, historical and environmental elements that contribute to a ‘sense of place’. Drawing on the ancient Greek concept of ‘arcadia’ as an idyllic vision of the wilderness, Arcadia Revisited looks again at the original utopian vision that led to the creation of holiday communities such as Jaywick. During summer of 2008, Cotterrell and Murdin have worked with the people of Jaywick at Jaywick Martello Tower to develop a creative project which investigates what this ‘arcadian’ vision means today and what it could mean in the future. This vision will be shared with Essex County Council and Tendring District Council in order to inform the regeneration of this area.
Project commissioned by Landscape+Arts Network Services with financial support from Arts Council England, Essex County Council and Tendring District Council.