The Jaywick Tourist Board was set up as part of a residency by ruralrecreation at Jaywick Martello Tower in 2008. A former holiday village in the marshes it has been a place disenfranchised in terms of regeneration and not in control of its identity – “we are not as we are portrayed”. The Jaywick Tourist Board aimed to re-orientate image and identity, reaffirming value in place. Audio tours, postcards, surveys, website (www.jaywicked.org), temporary tourist office.

Part of Arcadia Revisited, David Cotterrell and Alex Murdin @ Jaywick Martello Tower, commissioned by Landscape+Arts Network Services with financial support from Arts Council England, Essex County Council and Tendring District Council.